No quick fix
The damage to Toyota, the world’s biggest carmaker, may be lasting
Feb 4th 2010 | From The Economist print edition
With 19 people dead, an out cry for Toyota’s faulty vehicles has sent a shock wave through out the car industry. Even-though safety recalls are a somewhat common occurrence in business, most companies overcome the recall in the long run. But Toyota’s current recall crisis of more than 7 of their most popular car series may sink them under and out of their 1st place reign as most popular car company in the world. Toyota realized it had produced an average of 2.3 U.S./ 8 million (world wide) vehicles that possibly had a faulty acceleration pedal. The company has stopped production for now, loosing about 250 million a week. GM is secretly smirking and trying to gain back its lost share of the market while Toyota is scrambling to stay afloat. But GM isn’t taking all the slack from Toyota, Nissan and Hyundai’s sales climbed as well as Ford and GM. The outcome isn’t certain for Toyota’s disaster, their public relations are diving as the company re-incriminates itself whether it knew of the cars problems before hand or not. The most devastating problem facing Toyota is its marketing power. The Brand name has been damaged and will take a lot of time to regain its strength. The company could always regain its financial loss, but its credibility could never be regained.
Exogence- Urgent to inform, but not to react to. The column doesn’t have something to change but to mainly think about the possibilities of the companies future.
Ethos- The author doesn’t personally give examples of his credibility but The Economist is a highly credible magazine and source for information so the information is correct.
Pathos/Logos- The author draws our emotions to the deaths and reported instances that happened with the “sticky” acceleration pedal. The author also mentions the public cloud of speculation surrounding the company. Did they know before hand, and did they recall after a couple deaths or what did they know? Companies Credibility?… multiple possibilities of the countries future based on what happens in the next weeks/months.
The long march
The first steps to repeal a controversial discriminatory policy
Feb 4th 2010 | NEW YORK | From The Economist print edition
Barry Goldwater, a Republican politician, once said, “that to serve in the armed forces, you don’t have to be straight. You only have to shoot straight”. Barack Obama agrees. The “Dont ask, don’t tell” law has become a recent controversy in the United States and Obama is trying to end this military law after 17 years of existence. But of course as every debate, their are strong supporters for and against the ban. John McCain, agains the ban said, “that repealing it would undermine military “cohesion” and morale during a time of war”. On the other hand over 13,500 service members have been discharged under the current policy and are outraged. Other first world countries like Britain and Israel allow gays to serve in their militaries, why is it such a big issue to the United States military? The military and government are analyzing what affects the repealing of “Don’t ask, don’t tell” would actually have on military performance even-though the results would be pretty bias. This analysis will take approximately 11 months, putting it far out of reach of what time President Obama had hoped for. This law must be repealed for it forces men and woman to lie about who they are as people. A couple of powerful people in the U.S. government are in support for the repeal which is a good sign for supporters.
Exogence- Urgent, something must be done. This is a huge disappointment to gay community and justice must be done swiftly.
Ethos- The author doesn’t personally give examples of his credibility but The Economist is a highly credible magazine and source for information so the information is correct
Pathos/Logos- The author plays to the readers emotion, by not choosing a side but, by giving the facts and allowing logos to choose a side. He mentions of other nations that allow gays to serve, the ignorance of the law, the immediate discharge of knowing of homosexuality, etc.